Wolfgang-Peter Geller was born in 1945 and in his teen
years, while going to boarding school, he made extra money with his first
camera by shooting young girl portraits and printing the negatives at
night. Since he had no strobe lighting he got the idea to use glass mirrors
to reflect the light onto his subjects. After high school and law school
calling to him to become a famous lawyer, he took his photo skills along
as well as a way to make extra money. His first photo jobs were working
for hte Hamburger Newspaper ABENDBLATT and STERN Magazine as a press photographer.
He found he was very good at making images, and this worked out quite
well economically as he made much more money than his student friends
working regular jobs - and much more than even the photographers who were
emplyed by the papers.
Peter Geller's
big break came when he was assigned to cover the story of a bank robbery
in the South of Germany (500 km from Hamburg). The images he made were
exclusively published first in Europe's most famous magazine STERN and
later were picked up by all the major newspapers and magazines worldwide.
For these amazing shots he received the greatest award available to
a press photographer for 1971, the WORLD PRESS PHOTO AWARD for the best
single image of all the entries, as well as the best photo story of
all the entries. This was, to put it mildly, was the turning point in
Peter's career.
From this
point on Peter Geller worked for all major papers and advertising companies
from his studio in Hamburg Germany. Such clients as KODAK, AGFA, ZEISS,
BAYER, and POLAROID. For these clients he spent the next fifteen years
bounding around the globe and spending at least two thirds of each year
sleeping in hotels.
On one such
assignment Peter was shooting in Los Angeles for Agfa Film. With three
AGFA clients from Germany, three models from Paris and a crew of four
assistants from Hamburg they found themselves stuck in their hotel rooms
by a freak storm. As the clouds went away it left beautiful sunshine,
but also gail force winds on the beach where they were to shoot. They
had to improvise as all of the portable reflectors were too wobbly in
the wind and the shiny boards that they use in the movie industry were
far too heavy and he did not want to hire extra grip people just to
move and hold reflectors. So in his hotel room during this downtime
the first prototype SUNBOUNCE
was born and worked adequately enough to get the job done. With this
success Peter set out to redesign his prototype and came up with the
CALIFORNIA SUNBOUNCE (named
for where it was born) SUN-BOUNCE PRO
reflector which he immediately patented worldwide.
At the same time there was one firm that wasn't on Peter's published
list of famous clients. His little dark secret was a very lucrative
contract shooting for HARLEQUIN / Europe. Yes, Peter shot Harlequin
romance novel covers - for which he he has shot more than 10,000 (yes,
ten thousand) cover shots - most of them still published. It was HARLEQUIN
that improved his design of the first SUNBOUNCE
production model. The romance covers were similar to a traditional fashion
shoot, with two models, and the need for locations with great romantic
ambience. For this the most expensive homes in Hollywood, Bel Air, and
Beverly Hills were rented, as well locations in Hong Kong, Cape Town
and Paris also. These homes had the greatest variety of backgrounds
for indoor and outdoor use. As one never knew whether it would be sunny
or rainy from day to day and because of the cost for Models, Hair and
Make Up, and Assistant crews, Peter needed to shoot every production
day no matter what the weather.
As the weather
went so did his schedule - Rainy Day: Indoor, Sunny Day: Outdoor, and
even a stormy day did not restrict his outdoor work, but what did was
the sun at high noon as the harsh light was bothersome and shortened
the working day to eight hours. So he decided to design something simple,
fast and effective as the SUN-BOUNCE PRO
to help tame the sun or get rid of it altogether when it was not wanted.
His design of the giant Fly-Swatter shaped overhead, which he baptized
the SUN-SWATTER PRO, turned
out to be the most famous and fast solution for controlling the sun.
As a brand new design never before seen, it too got a worldwide patent.
This speeded
up his production by an amazing amount. When he started to work for
HARLEQUIN his budget was calculated on 8 to 10 shots per day. That was
reasonable with the old lighting techniques available. As the locations
got more expensive he needed to do more shots per day to compensate
for the expense of the location. With the SUN-BOUNCE
he made it to 25 shots per day, but the addition of the SUN-SWATTER
- this unbeatable team was able to produce 40 shots a day. As the calculations
went: $9000 a day for location, models, and crew which did not include
the photographers day rate, hotels, airfare, and clients tagging along.
Because Peter was able to increase his output from 15 to 40 shots a
day he bought the clients cost per shot down from $600 to $225. HARLEQUIN
could not find another photographer who could compete with Peter's speed
and quality.
Amazingly
while he was still traveling as a photographer he found time to get
the SUN-BOUNCE into production
and then distribute them worldwide. After the introduction of the SUN-SWATTER,
Peter was forced to stop his shooting and concentrate on design, production,
marketing and export business full time for the growing demand of the
unique CALIFORNIA SUNBOUNCE
products. Photographers all over the world have found the SUNBOUNCE
system as something completely different, unique, and reliable system
to manage and enhance the outdoor or indoor light to a level that they
only knew from a completely controlled studio enviornment.
" Peter
YOUR CALIFORNIA SUNBOUNCE SYSTEM IS AWESOME!"
yelled Greg Gorman (one of the most famous celebrity, fashion, and commercial
photographers in the world) when he first met Peter in person after
having used the SUNBOUNCE
system on location for the first time.
Like a HARLEQUIN
romance the CALIFORNIA SUNBOUNCE
system has become the leading light enhancing and light modifying reflector
and scrim system worldwide.